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7th Avenue Partners Case Study

7th Avenue Partners is a leading data science and AI-powered solutions provider. They bridge the gap between business functions and IT with our deep technology and architecture skills, combined with our project management abilities and business knowledge.

  • Date
    12 Jun, 2018
  • Client
    7th Avenue Partners
  • Category
    SEO & Research Work
  • Address
    California, TX 70240

How did we help?

Overview –

7th Avenue Partners is a leading data science and AI-powered solutions provider. They bridge the gap between business functions and IT with our deep technology and architecture skills, combined with our project management abilities and business knowledge.

Goal –

We focused on researching design inspiration. 7th Avenue Partners, as a startup, was able to conduct several exercises that shaped their design approach. This project required us to design the company website to be more user-friendly and appealing. The goal was to establish a more modern and up-to-date look and feel of the site all throughout the pages & user friendly content . 

On the landing page, we aimed to introduce visitors to the purpose of 7th avenue partners and give them the opportunity to immediately dive into searching for high-quality specs available on the site. The list page pulls visitors in and encourages them to browse through a wide array of categories, from which they can narrow their search.

Challenges –

The initial site was built on an inflexible platform that caused numerous problems for the project team. The site’s user experience was difficult to navigate and its conversion points—those places where a customer could feasibly make a purchase—were riddled with roadblocks. Further, the technology behind the site was outdated, causing its pages to load slowly and some functionality to behave unpredictably.

 

Solution for SEO & Research Work

SEO & Research Work –

Using our research and data, we created a design that met the needs of our prospective customers as well as our existing customers. We created wireframes for critical pages, aligning with the new findings, and came up with a new solution-forward design that better aligned with the brand’s voice. We also had to consider how the pages worked for mobile users, who visited our site from remote job sites. Our team worked collaboratively using an agile process to incorporate feedback from internal team members and ensure we were creating a solution that aligned with customer expectations. After months of planning, hard work, and implementation, the new website launched with accolades from customers and internal team members alike.

Davzon Digital’s team worked on developing the website and ensured that website traffic, conversion, and key metric losses were minimal, and in most cases, maintained or improved.

Content Writing –

We wrote SEO-friendly content & blogs for the site as well. Building keyword-focused pages also boost their website’s topical authority, indicating to search engines that you’re an expert in your field.

Social Media –

We optimized their target market and designed it to complement your company’s goals. They branded their company on social media channels. We created visuals to engage, entertain, and educate the audience.

As a result, Our SEO and social media efforts paid off massively and resulted in success both before and after the launch. We increased organic traffic after implementing all SEO on-page and off-page strategies.

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