• California, TX 70240
  • hello@davzon.com
  • Office Hours: 10:00 AM – 8:00 PM
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AceTek Solutions Case Study

AceTek is a leading IT service provider. They have over a decade of experience providing Consulting, Technology, Outsourcing & Digital Engineering services to a wide base of clients from various industries.

  • Date
    12 Jun, 2018
  • Client
    AceTek Solutions
  • Category
    SEO and Research & Development
  • Address
    California, TX 70240

How did we help?

Overview – 

AceTek is a leading IT service provider. They have over a decade of  experience providing Consulting, Technology, Outsourcing & Digital Engineering services to a wide base of clients from various industries. They provide range of services and solutions that allow us to overcome not just today’s IT challenges, but also tomorrow’s business priorities and opportunities.

Goal –

 Our main goal was to create a user-friendly website with a responsive landing page. Once it was built we tested it across multiple browsers, mobile devices, laptops, and desktops. Once we were sure it worked, we trained the client on the CMS and then let them test their content. Once they were satisfied with their site, we took it live.

Our second goal was to create leads & traffic for the website. For that , we created an SEO strategy that centered on producing content that would help build the brand’s reputation as an industry authority, as well as attract and engage customers.

Challenges –

Davzon’s main challenge was to completely design the website with both the customer and the distributor in mind. Davzon’s team was also to revamp the backend administrative interface to give distributors more control over day-to-day operations and improve efficiency in order deliveries to customers.

The biggest challenge was to create an optimization strategy that would not only drive more traffic to the Infer website by targeting specific keywords but would also result in more qualified leads based on those optimizations. This meant taking a step back and looking at the website’s current overall performance, content strategy, and technical issues to ensure that all best practices were being met and in place.

Solution For SEO and Research & Development Management

Research & Development –

Our research and user feedback prompted us to design a new front-end layout with the customer in mind. We focused on creating a streamlined approach to the ordering and review process, removing many of the technical hurdles our distributors faced before. We also organized content for easy navigation, making information about our customers reachable for search engines.

Website Audit for SEO –

Davzon’s team performed a full scope audit of the Infer website. They looked at ways to optimize the site based on keyword usage, keyword selection and placement, backlinks, accessibility and technical issues. A search engine optimization audit was done in order to improve results.

We saw key pages receive more organic sessions because the website was optimized and specific content was developed. Organic traffic improved because the content was useful to users, who stuck around and spent more time on the site. Overall, conversion rates increased. We also expanded Infer’s keyword universe, resulting in more traffic to relevant keywords. Generating traffic was a primary goal of both paid and organic searches for them. Most importantly, both paid and organic search traffic includes user intent. In other words, when someone searches for information on Google, they are in an active mindset, so once they find this information, they’re more likely to take action. That’s what we focused on.

Ads Management –

We ran a campaign that generated leads through LinkedIn and Google ads. LinkedIn ads give good results for the leads & conversion. They got responses from the clients regarding IT solutions. We managed their social media channels & created content also.

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