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American Academy of Beauty Case Study

American Academy of Beauty has one of the most unique makeup academies in the United States, serving students in many major cities around the world. The Academy offers an online makeup course titled, ``The Strategic Guide for Perfect Makeup.``

  • Date
    12 Jun, 2018
  • Client
    American Academy of Beauty
  • Category
    Website Development & SMM
  • Address
    California, TX 70240

How did we help?

Overview –

American Academy of Beauty has one of the most unique makeup academies in the United States, serving students in many major cities around the world. The Academy offers an online makeup course titled, “The Strategic Guide for Perfect Makeup.”

Goal –

To help people learn about beauty products and build brand awareness, optimize the site to perform well in organic search results and on social media.

Challenges – 

Some numerous brands/websites offer makeup tutorials and price comparisons on cosmetics. The other websites offer low-quality tutorials, which can be found on YouTube easily, and their website was not performing as well in organic search as competitors.

Solution for Website development & SMM

Website Designing –

We created and designed a landing page for their website. They needed to establish a solid digital strategy, so we did more than create and design a page. We created and designed a page that promoted the company’s brand, established greater rankings and visibility on search engines, and led to a higher conversion rate by integrating SEO management, Content Writing and Platform Advertising into strategic search engine marketing campaigns that reached new audiences.

SMM –

We also contacted micro-influencers to promote their courses on Instagram. Celebrity endorsements gave the campaign a boost, allowing us to reach more people with the message. We used an ongoing trend to engage their followers on Instagram. As a result, they gained a lot of followers for the brand.

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