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Houston Direct Auto Case Study

Recognized as one of Houston's leading sources for used cars, Houston Direct Auto offers customers a unique combination of quality customer service and excellent value. Thanks to an excellent track record in the insurance industry, the dealership helps clients identify the ideal vehicle and make the trade-in and purchase process a snap.

  • Date
    12 Jun, 2018
  • Client
    Houston Direct Auto
  • Category
    Social Media Management
  • Address
    Houston, Tx, 77093

How did we help?

Overview –

Recognized as one of Houston’s leading sources for used cars, Houston Direct Auto offers customers a unique combination of quality customer service and excellent value. Thanks to an excellent track record in the insurance industry, the dealership helps clients identify the ideal vehicle and make the trade-in and purchase process a snap.

 Goal –

The goal was to create customized online advertising campaigns for HDA   to drive traffic, generate leads, and increase direct sales for their clients across the   country.Monitoring and analyzing customer behavior in relation to a brand enables marketers to identify high-performing touch points that can be replicated

         

 Challenges – 

Davzon & team were charged with helping HDA reach a broader audience of potential clients by building recognition among Customers. This was a challenge because their competitors are niche firms, but we saw an opportunity to meet our objectives while also lowering any concerns they may have had about investing in pursuit of growth.

Solution For Social Media Management

SMM –

Our campaign strategy included five phases and included steps such as research of competitors and customers, development of content and growth strategy, implementation of content and follower strategy, measurement and reporting, and optimization lifecycle. 

We used Facebook ads coupled with social media management to generate leads for them (for free). We were able to sell their cars through our Facebook ads promotion. Through multiple ad campaigns, we built their Facebook fans.

We researched their audience and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed.

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