• California, TX 70240
  • hello@davzon.com
  • Office Hours: 10:00 AM – 8:00 PM
Thumb

Mermaid Resort Case Study

The Mermaid Resort is a peaceful Resort near Arambol beach in Goa, featuring 9 air-conditioned rooms. Each room features 24-hour hot and cold running water, 32-inch LED TVs with DTH connection, WiFi, 24-hour restaurant services, parking facilities, fire detectors and extinguishers.

  • Date
    12 Jun, 2018
  • Client
    Mermaid Resort
  • Category
    Website Development & Ads Management
  • Address
    Arambol beach , Goa , India

How did we help?

Overview –

The Mermaid Resort is a peaceful Resort near Arambol beach in Goa, featuring 9 air-conditioned rooms. Each room features 24-hour hot and cold running water, 32-inch LED TVs with DTH connection, Wi-Fi, 24-hour restaurant services, parking facilities, fire detectors and extinguishers.

Goal –

In order to capture and win the minds of Hotel customers, we created a well-constructed Website. Given that the mermaid resort was throwing its hat in the ring with a goal of developing a strong position in the budget hotel market and wanted to increase its number of leads, it was essential to establish an image of our client right from the beginning.

Challenges –

There is a lot of competition in the hotel business; since it is a newly set up business, setting foot in the budget hotel market is not an easy task. They don’t have a website, social media presence, no branding & sales. The competition is very high in this sector, and the brand equity of other hotel businesses are hitting their peak.

Solution for Website Development & Ads Management

Website Development –

Davzon team of digital marketer built a stunning website for Mermaid resort that captivates users and boosts customer satisfaction. Our responsive web design, simple UI, and optimized pages generated  more traffic—and indirectly led to better rankings on search engines due to increased time spent on the site. We added the client testimonial on the website for visitors to get some idea of the services of Mermaid Resort. For them, we also built a flexible “page builder.” They could use the page builder to design new intranet pages that felt unified and on-brand while also staying flexible enough to meet unexpected content requirements and future development

 
Logo Creation –

Mermaid is a symbol of renewal. We have used the image of Mermaid for this resort’s logo . In many cultures Mermaid is used to symbolize birth and rebirth. This logo depicts the concept of growth, progress and success.

 
Facebook Ads –

Davzon created a campaign to reach new leads and reconnect with users who had previously engaged with Mermaid Resort’s ads or social posts on Facebook. Davzon also created consistent content for Mermaid Resort’s various social media profiles to boost its visibility through organic impressions. We also ran ads to reach the local people.

 

As a result of these efforts, Mermaid Resort was able to increase impressions, clicks, and engagement on its social media sites, most importantly resulting in an impressive increase in conversions. Although Davzon made it clear the campaign ran concurrently with the company’s social media campaigns—a combination that played a role in the increased conversion rate—the majority of new conversion paths began on a social network. This serves as an enlightening example of just how effective social media marketing can be when it comes to increasing both visibility and conversions.

Thumb
Thumb