Overview –

Rabbit is a learning platform & they believe that learning shouldn’t be limited to anyone because of money. So it’s trying to make exam preparation free for everyone. Through Rabbit, all students will get access to expert faculty and unlimited practice/mock tests at one platform without any cost.

Goal –

Rabbit needed to find a way to generate recurring traffic and leads for their website. Davzon was commissioned to create a plan that would draw repeat visitors to Rabbit’s site as well as new visitors.We needed to create an SEO strategy centered on evergreen content that would help generate long-term exposure, position the brand as an industry authority, capture leads, and eventually convert them into regular visitors.

Challenges –

Rabbit’s website wasn’t pulling in a lot of organic traffic, and was falling behind its competitors. There was little content & blogs available, so they were not building trust with their visitors. 

Solution for On-page SEO Services

On- Page SEO –

We did our keyword research using SEMrush and various tools, which gave us all the necessary data to optimize our text. We put in an effort to optimize 15 keywords and put landing pages that were going to be popular that month, since we wanted as many visitors as possible. We worked to make the text easy to read by visitors and also optimized it so that it included schema markup (rich snippets), which improves click-through rates. We also included schema on internal pages where possible, as it offers extra information and helps find relevant results easier.  

We added a drop-down menu that allows users to navigate more easily through the site. We improved internal links, creating more flow throughout the site, and making it easier for search engines to connect related content. We also repaired many broken links so the user has a smooth experience.

Content Writing –

We wrote Keyword focused content for the website pages and blogs related to the educational topic that would be of interest to a wide range of users over a long period of time. We created keyword-focused content to fill in gaps in a company’s strategy in order to increase organic traffic to their website.

Social Media –

We handled their social media accounts and posted engaging content . We also created a content marketing calendar and created a strategy to grow the number of followers of their social media accounts.